This client’s campaign was built on a strong investment in both link building and content creation — like most successful SEO campaigns. The investment in link building grew over the course of the campaign (as efficacy was proven) moving from a target of 30 links per quarter, to 60, and finally increasing to 75 links per quarter. Alongside link acquisition, ArunSEO supported content strategies both in the form of creating linkable assets, as well as consultation for client-created content.
ArunSEO delivered 5 detailed content briefs to the client each month for the first 9 months of the campaign and increased to 10 per month for the rest, accounting for the majority of the client’s content ideation efforts.