- Client: Atera – https://www.atera.com/
- Industry: SaaS
- Size: ~80 employees.
- Spend: Entry-level campaign.
- Results: 306% increase in monthly organic sessions and 285% increase in monthly new users after creating six new linkable pages and securing 29 links.
- Challenges: Atera is a relatively newer and smaller player in their space, and doesn’t have the same marketing budget as some of their competitors.
- Goals: Improve keyword rankings for RMM related keywords and phrases, increase organic traffic, and increase monthly new users to site.
- Services: Onsite content creation and link building.
- Duration: 6 months.
Atera wanted to grow organic traffic and increase the amount of new visitors to their site, and one of the chief ways we achieved these goals was by improving search rankings for relevant transactional keywords. To improve transactional keyword rankings, Arun Kumar helped Atera create linkable resources, which internally linked to Atera’s key converting pages.
Arun Kumar has helped Atera create content that earns relevant links and drives keyword ranking improvements across the site, as well as captures organic traffic to Atera’s blog. Atera’s blog has existed since 2015 with ~80 indexed pages, but within only four months of publishing content, P1P-created content accounted for 8% of monthly organic blog traffic — and traffic wasn’t even the primary goal for this content, as it was created to earn links, which it also did (20 links). This project highlights the power of simultaneous investments into content creation and link building.