
We help you draw up a content strategy based on quantified objectives and within a global digital strategy, so that all channels work together to lead the target audience through the different stages of the funnel until the final conversion.
1. Definition of the buyer person: Based on an exhaustive study of the search terms related to the brand’s territory, as well as the information available to it (quantitative and qualitative market studies, information from the sales team, as well as inputs from advertising channels), strategic target patterns are established.
2. Definition of the content strategy: A content strategy is defined based on the objectives of the brand and the interests and needs of the different targets that have been established.
3. Content generation: We manage and coordinate the production of the different content (audiovisual production, development of articles and info-graphics, etc.) always taking into account the SEO strategy of the brand.
4. Diffusion, measurement and optimization: We take care of the activation of the paid channels to disseminate the contents, the measurement of the results and the constant optimization of the content plan based on the results that are obtained.