Google will like you when people like your content. Before knowing more about this. What is SEO, there is a question for you, do you know how many websites are there on the internet??
In today’s time more than 1,883,637,867 online active website is running and yes it is a bus number and it is continuously increasing day by day.
Let me tell you that WordPress has more than 409 Million B websites and at the same time let me tell you that every month 23.6 Billion pages are seen in the Internet by the people.
Bloggers write 69.5 million new posts every month? Did you think before posting so much? It is believed that after the coming 1 or 2 years, the traffic of the entire Internet.
If we want to reach our target audience in today’s online world, then we will not have to follow the path of Blog/website somewhere.
We have told you above that how many websites are running in the whole world, if so many websites will run in the whole world, then somewhere the competition will be very high to rank in the search engine. Now you will need SEO, your blog. To rank /website in Search Engine.
To make your website/blog appear on the top of the first page in the search engine, you can do paid ads, but for the number of days you come, your ads will run for as many days. So somewhere without investing money, you have to do SEO to rank your website in a natural way.
So let’s know what is SEO without wasting any time about it in full depth.
Table of Contents
What is SEO??
SEO is a natural way to lane your content in the first position in Search Engine. The full form of SEO is Search Engine Optimization.
If you are new, then understand that if you want to survive in the Internet, then SEO will work for you like an oxygen.
People make website/blog and there is only one purpose, somewhere they get more and more traffic ie people reach them, for this they have to rank their website, to rank they need SEO.
If you go to Search Engine Optimize, then what will you have to do, you will have to optimize your content, design and links somewhere there.
SEO is like consumer-focused marketing, like if McDonald’s burger then SEO is like tomato Ketchup.
From big brands, to personal websites, to reach more and more traffic and customers, Search Engine Optimization is a very important job.
As mentioned above, in order for us to rank, we have to optimize our content, links and the design of our webpage.
If seen, we have to optimize everything in our digital world somewhere in order to maintain our presence at the basic level.
Let’s know what is SEO without wasting time? And together know about it in full depth
What is SEO / Search Engine Optimization?
SEO is a process in which we optimize our online content. So that Google understands us better in our field and ranks our content.
How SEO works, as soon as you go to a B search engine and enter a B keyword, then the search engine brings in front of us the best content on that keyword. Right now we are ours, we have to prove in front of the search engines, our content has to be proved that our content is the best rather.
SEO wants to give you an example in front of you like suppose you do your business of Biscuit and you want like someone searches something like Best Biscuit in 30 rupees, in Google then your content/product is the most. Will come first
What is Keyword Research?
Above we have given you an example of a keyword, Best Biscuit in 30 rupees . Keyword is what we search in search engine, we call it Keyword. Whatever be the question or any B thing about which you want to know, some B are looking for it in the search engine, they are all a keyword.
If you want to rank your content by doing SEO, then somewhere first of all you have to find the right keyword in which you want to rank your content.
Keyword works like a landmark. Like if there is a letter to your house, then somewhere because of your landmark, AK reaches you. SEO is a process that will never end, it will always go on and Keyword Research B.
If you want to become a Best in SEO, then you have to understand one thing that what you want from the audience. If you know what your audience needs, then it will be very easy for you to do SEO, which is called search intent B.
What is Search Intent?
Whoever opens his internet and goes to google, if something b
If we search, then somewhere there is some motive behind it, which we call search intent.
That is, if you want to do SEO, then you have to know the intent behind your audience’s search. Let us know how many types of search intent are:
Informational keyword
This is the keyword in the same way where the user is looking for some information. It could be a simple question like “Who is the President of India?” And there can be such B servants who have very big fluctuations such as “How does blockchain work?” Given below are some examples, which you can easily understand by looking at
- “Who is Salman Khan?”
- “Mancheswar airport directions”
- “Narendra Modi”
- “Cricket score”
- “HTML 5”
Navigational Keyword
Here similar keywords are mostly searched to reach some particular website. Here the user who searches, already knows what he wants. This would have been a quick and easy way to reach there with the help of Google without entering the URL of any website. You can see an example of this below.
- “Facebbok”
- “Twitter Login”
- “New movie on Netflix”
Transactional Keyword
When a user thinks of buying something, then he adopts these keywords. Here they are in the buying mood i.e. they are in the mood to buy. Here they know what they want and they are just looking for a place from where they can buy it. Below you can see examples of all those keywords.
- “buy macbook pro”
- “hostinger cuppon code”
- “mi note 5 pro cheap”
Commercial Investigation Keyword
In this way, most of the investigation is done before buying any thing, that is, which goods they want to buy, they have not decided, they are searching about them first. They see most of the reviews and comparisons and then they take the decision. Below are some examples of this
- “best protein powder”
- “mi note 5 vs samsung m30”
- “asus laptop review”
- “best hotel in Delhi”
By doing this, you must have come to know about the user search intent, now you can easily find your keyword for your website / blog or your business. You can use InSub tool to do keyword research, which is the best tool for keyword research.
- Google Keyword Planner
- aHref
- Ubbersuggest
- Google search bar
- Google trends
What is On Page SEO?
If someone goes to do SEO, then somewhere the first step that will be provoking is the work of on page, if he has not done on page work, then no matter how much B he does, his website is not going to rank.
This is a process in which we have to optimize our website element such that the search engine sees that its quality is right and it ranks. This is a great way in which you have 100% control behind your rank.
Why is it important to do On Page SEO?
It is important to sleep on page because if it is not strong like the nib of a building, then no matter how hard you try, you cannot rank your content going forward. Because of this, your website ranks and you have more traffic and leads generated on your site.
How to do On Page SEO?
To do on-page SEO, you have to follow all the on-page factors somewhere. You have to optimize all those factors. As you keep optimizing all these factors, your website will start ranking in the same way. On which factors you will have to work on the on-page, you can see them all below.
What is URL? 
A URL is an address to identify us anywhere on the internet.
The URL of your website’s pages and posts should be correctly with the URL of your website, such that they can see and understand what they are going to get when they go there. As if you have made a page on your mobile phone within 15,000, then you have to give your URL there like this www.yourwebsite.com/mobile-phone-under-15000
Try your best to always keep your keyword in your URL, which will help the user and the search engine to understand.
What is title tag?
The title tag is what is the title of your pages and posts, but the one that always appears in the search engine.
You can see in the above image that what is written in blue color is a title tag. In order for your website to appear in the Google result page, you have to tell Google somewhere that your page is on top, for that you have to put your target keyword i.e. your title <title> Your Title</title> inside it.
What is Meta description ?
The meta description is the summary of your page or post that appears in the SERP.
It does not affect your SEO much, but it helps in increasing your CTR. You can see above that what is written in black color is seen, our meta description is seen somewhere by our user, only after reading that, by clicking on our URL, it is in our page.
Somewhere it affects on-page SEO indirectly, so you always have to write meta description, you have to remember that your meta description should be short and meaning full and you have to keep it within 160 characters.
What is Heading Tags ?
The heading tags break up our content and make it easier for the user to read.
There are total 6 heading tags H1 H2 H3 H4 H5 H6. It makes it easy for the user to read as well as it works a lot for SEO. When you are going to use B heading tags, remember that you should use only one H1 tag in a page or post.
What is Alt tags ?
The alt tag is that which gives additional information of multimedia such as images and videos.
It is necessary to use it because earlier when there was no 4g, everyone had 2g, then all the pages were not being loaded properly in everyone’s mobile, especially when images and videos were not loaded, then at that time the user could not understand. Who was that image and video on? So while solving this problem, he brought alt tags, if any images and videos are not loaded, then at that time that user can read the alt tags and understand who the images and videos were on.
What is Keywords ?
Keywords describes a B word which is used for SEO to fulfill the queries of the user.
Each of your pages describes the topic of some keywords somewhere. Your targeted keywords are always kept bold. So that it is easy for the user and the search engine bot to understand your post.
You always have to remember that you do not have to do keyword stuffing on your post. In 1000 words, you have to use the keyword maximum 4/5 times, do not do more than this.
What is Content ?
Content is a data, whether it can be a photo, text, video, or any file B which gives some value to the user.
Content origin is SEO. It is said that content is king in the digital industry. Through your content, you give your user a reason why they should visit your page.
Some things you have to pay attention while writing content:
- Use Keywords in Headings and Paragraphs
- put you helpfull images in the middle
- Don’t make any Grammar and spelling mistake
- Try to give value to your viewers through your content.
What is internal linking ?
Linking to your other post or page within your post. By doing this, you get to see the effect in SEO.
Through this, the search engine bot thinks that you work on the same topic and if you are adding the same topic somewhere, then the value of your website increases in it. You have to put at least one internal link in every page.
What is Outbound Linking ?
Linking other websites to your pages.
Always when you are going to do on-page SEO, keep in mind that it is very important to have an outbound link in every page.
Website speed
The most important thing in today’s time is that you have to work as much as possible to increase the speed of loading of your website. Because in today’s time no one likes to wait.
You can use Google’s speed insight tool to check the speed of your website.
Mobile friendly
In today’s time, more than 80% people are active in mobile, so somewhere you have to make your website mobile friendly. If your pages are not mobile friendly then no B search engine will ever rank you B.
What is Off Page SEO?
Off page SEO, it is known from the name itself that there is some SEO work that is done outside the website and web page. If you know something about off page SEO then you must be thinking that it means only link making. But let me tell you not only links but there is more than this.
Off-page work gives trust and popularity to users and google search engine.
Does off-page SEO make a difference in ranking?
Yes, there is a difference in SEO. As Google has been changing its algorithm, Google has become strict in the field, then B looks at off-page SEO, how many website links are found and how many quality links are found, it sees them equally.
How to do Off-page SEO?
We can do off-page SEO in only one way and that is by creating links. Yes, you can do it by becoming a link. When Google goes to rank B, it first sees how much work has been done on-page. If he sees that there are two websites whose on-page work is correct, according to Google, then he sees off-page somewhere in the same area.
He sees here that he pays as much attention to that website as there is a link on his website and he ranks the same website. That is, if it is said at the basic level, then the reputation of your website is made in the off-page internet and Google ranks that site as much as it has reputation.
What is Backlink?
What is backlink? All the links we create to increase the rank of our website are called backlinks.
If we talk about backlink then there are two types of backlink
- Do-follow backlink
- No-follow backlink
What is do-follow backlink?
What is do-follow backlink? The link in which the link juice of the website is passed is called do-follow backlink.
DA of a website helps to grow do-follow backlink. When someone gives a link to your website in their website, and do-follows it, somewhere their website reaches your website with some amount of authority.
What is no-follow backlink?
What is no-follow backlink ? This B is exactly like a do-follow link but no link juice is passed here. If you want to give a no-follow link to someone, then you can give <a href=”https://www.example.com” rel=”nofollow”>Your text</a> in the same way.
How to make Backlink?
To create a backlink, you can follow some of the methods given below, they work today, you can rank your website by following them.
- Write guest post
- Profile Backlinks
- Comment backlink
- Dirictory Submission
- Bookmarking
- PDF/PPT submission
What is Black Hat SEO
Another way to do SEO is black hat SEO . You must be getting to know from the name itself that in what way this would be done. This is an illegal work, by doing this your site will be ranked, but in the future, your site may be penalized by google.
This is not a different work, it is what you do on-page. Just remember that you do not have to do much in the work you do on-page like over-optimize your post, keyword stuffing etc.
