What are keywords and what are they for?

What are keywords and what are they for

Knowing what keywords are will be able to boost your business and generate user traffic to your website organically. Do you know which are the Keywords that best apply to your website?


We will tell you now, what are keywords for SEO? Why are keywords important for SEO (and marketing)? And how to do successful keyword research for your blog, website, or online business?


What are Keywords and what are they for?


There can hardly be a day when we do not consult some information in search engines, especially Google.


In this context, keywords are those unique and short phrases or terms that people type in the search box to find the information they are looking for online.


It should be noted that many times, keywords are questions that users ask, so the search engine will give you the results that can best answer your question.


So the results that Google returns, whether they are organic results or paid ads, are there because they are relevant to the words that the user has entered.


Thus, website owners or marketers select keywords and use them to guide content creation and optimize their web pages as part of their SEO strategy.


Consequently, when we connect content creation with SEO optimization through keywords, topics, products, and services that the audience is looking for, we are more likely to appear in search engine results.


How can good keyword research help me for my business?


• Attract your potential customers or those users who are interested in what your business or brand offers.
• Use the keywords that have less competition and, therefore, allow you to gain visibility and scale.
• Discard those keywords that will not be beneficial since they do not interest users much.

Examples of keywords


For example, if a user wants to buy a new pair of glasses or wants information on the best glasses for women, then she may type “sunglasses for women” into Google.


Although that phrase contains a set of words, it is still a keyword.


What are long-tail or long-tail keywords?


One of the concepts that you should know about Keywords is the use of long-tail or long-tail keywords.


What are long tail or long tail keywords

These types of words link three or more words together to create a more specific set of words. Users perform long-tail queries in some situations, such as the following:


1. When performing voice search on your mobile phones

Data shows that 48% of consumers use voice assistants to perform their searches.


Voice inquiries tend to be much more conversational because people speak and not type, and therefore tend to be much more specific.


2. They look for products, services, locations, or information


When people are shopping, or in different places, they often search with two or three words.


However, as you begin to refine your research, your search queries become much more specific and generally longer. Therefore, long-tail queries tend to have a higher conversion rate than general terms.


One of the advantages of using them is that they tend to have less competition on the Internet, so starting by adding this type of Keyword to our content is a good step to build an authority website with notoriety.


With the time and effort that you dedicate to your website, you will be able to climb positions, as Google will notice that your site has gained relevance for users.


Therefore, we recommend that, when making your Keywords query, you try to include specific keywords, to have a better chance of reaching privileged positions.


What is SEO?


What is SEO

Now, before knowing what SEO is, you must know how we can appear in Google. These are:


1. PPC (Pay Per Click) Advertising.
2. SEO (search engine optimization).


As the first way indicates, we can make our business appear in search results for certain keywords by paying for ads. In this case, we will pay Google each time a user clicks on our ad.


For example, if you sell “women’s leather jackets,” you can bid on that term and appear at the top of Google search results when people search for it.


In the second case, we have the organic positioning achieved through the application of SEO techniques. Contrary to the previous one, with this form, we will not pay anything to Google.


However, to reach a privileged position, we must do a preliminary study of key phrases related to our market niche, use them in our content in strategic locations, to obtain greater possibilities of appearing in the results.


This is when it comes to knowing what SEO is all about.


SEO stands for search engine optimization, and it is a digital marketing strategy that focuses on your website’s presence in search results on search engines like Google, without paying for ads.


Once you understand how SEO works, you can use different tactics to increase your visibility in search results. One of them is the use of Keywords, as we have indicated so far.


Why is it important to apply SEO optimization techniques to our website?


One of the reasons why it is vital to add SEO techniques to the content of our blog or website is that people often visit some websites through the searches they do from a search engine, and not by entering the URL address directly in the browser.


Unless your website has gained a presence on and off the Internet, users will not enter the URL in the browser. Therefore, to gain more traffic, even from new customers, it is important to achieve this through search results.


Another reason why keyword optimization is important is that it helps search engines understand what a website is about.


In this way, we help improve the chances that a search engine such as Google will find our site relevant to one or more particular queries by users on the Internet.


On the other hand, it is important to note that Google uses many essential aspects to determine if a page is relevant to a query, and not just keywords.


However, keywords are not only one of the most important elements, they are also part of the search method of the future.


Other reasons why it is important to use Keywords

Thus, among other reasons why it is vital to implement the use of keywords on our website, we have:


• Increase conversions by helping consumers find your business or brand instead of your competitors.
• Improve search engine rankings by helping Google understand the content of your website.
• Drive more targeted web traffic to the most suitable pages on your site.
• With the keywords or Keywords you can create appropriate content for the right audience.
• You will be able to create valuable and useful content for your target audience.
• Building a list of keywords can also help your company or brand find other content or ideas that are equally interesting for your audience.
• Finally, keyword research will help you understand how your target audience describes the products or services you offer, and also help you better serve your potential customers.

The latter is interesting, if, for example, we imagine that our company is dedicated to the production of organic desserts, therefore, you are researching keywords about “organic desserts”, when you discover that there is a large search volume for the term “Organic dessert flour”.


Could this be a great product to offer to our audience?


Why research your business keywords?


While the above reasons might help us answer this question, we want to focus on how keyword research for your business could help you develop a more effective and successful content plan.


Thinking a bit about the keywords for your website is an investment worth making.


With the free tools and resources available online, it’s easy to start thinking of ways to use specific keywords to get qualified leads on your blog or website pages.


Let’s now see how to research the right keywords.


How to conduct keyword research?


conduct keyword research

Most people have some idea of the keywords they want to rank for on Google and which should be related to their niche or content. But it is impossible to know everything that people are looking for.


That’s why it’s worth doing a little more research to find the exact words, and the ones with a good volume of monthly traffic, so you can aim higher.


And it is important to take into account that some keywords obtain hundreds of thousands of unique searches per day, while others obtain a few hundred searches.


At the same time, some high-traffic keywords are very competitive online because many companies are trying to get referrals and traffic from users when they search for those keywords, while others are not.


So, when selecting a keyword or a set of them for your online business, blog, or website, it is important to take a little time to research and analyze them. Fortunately, there are excellent free tools on the Internet to get them.


These tools can be very helpful in gaining insight into how many users are searching for a given keyword and how much competition there is for the keyword online.


This can also give you a realistic idea of what keywords to use on your website and how effective they will be in driving your online business.


How to choose the most suitable keywords for my website?


How to choose the most suitable Keywords for my website

Before recommending you some free tools to research keywords, you should know that there are some essential data and qualities to consider when selecting keywords for our content. These are:


Search volume


Each keyword phrase or term has different popularity, that is, each has a unique search volume or number.


So you might find, for example, that “dark or organic chocolate” has 35,000 searches, while “health benefits of chocolate” has only 1,700 monthly searches.


Does this mean you should aim for a bulkier search like the first one? Not always. You may be able to attract customers with the second option more than the first since the first search has more competition. The ideal is to start with the most specific ones.


Search intent


Now, in any search, it is important to understand the true intention of your keywords or if they have an incorrect intention that is not aligned with your business objectives, then they are essentially useless.


For example, the keywords “SEO Expert” or “SEO Expert in USA” show a very different intention than.


These last two options have much higher business intent, meaning they indicate that the goal is to find a store and buy a cake. People searching for those keywords are closer to the bottom of the funnel, meaning the purchase of the product.


Therefore, it makes sense to target the keywords of your website content, with the user’s search intention.


Keyword difficulty


Finally, we have difficulty with Keywords. Let’s imagine you’ve found the perfect keyword. There are a good number of people searching for it, and your site matches the users’ search intent.


But, we may have some difficulty ranking on that keyword. Let’s continue with the “SEO Expert” example. This would have a difficulty level of 84 points. If the scale goes from 0 to 100, this means that it is a fairly high level of difficulty.


Therefore, there are many higher-ranking pages with many links from other websites, so it would be difficult to beat the competition without getting many quality links.


In this case, it is more convenient to focus our efforts on keywords with less difficulty index to scale.


Steps to research keywords


1. Start with a “brainstorming” list: Try to include terms specific to your niche. Write everything that describes your product, service, or the information you have to share with users from your website.


For example, if your website is about the sale of bakery products, you can break down its topics by the types of baked products you sell, such as cakes, quiches, croissants, cupcakes, brownies, cookies, etc.


2. Use a keyword search tool: Use an analysis tool that provides you with data on the ideas from your brainstorming (we recommend the best tools later).

3. Expand and refine your keyword list: With the help of research tools, discover and analyze suggested keywords. Also discover the actual words that people use when searching for your products, services, or information, how often inquiries are used, and other relevant details.

4. Check Keyword Phrases: Analyze the competition in the search results that appear for your target keywords. Do you see web pages that offer products, services, or information like yours? If so, it means that you are in the right place.


What are the best tools to research and select Keywords?


What are the best tools to research and select Keywords?

Here are 4 of our favorite keyword research tools:


1. Google Keyword Planner


Google Keyword Planner

If you already have a Google Ads account, then you have access to Google’s free Keyword Planner, i.e. Google Keyword Planner. To use this tool, log into your Google Ads account and click on the “Tools” bar on the right.


There are many ways to use the Keyword Planner for keyword research:


1. Enter a broad topic to get specific keyword ideas.
2. Upload an existing list of keywords to check their search volume, seasonal trends, and other data.
3. Enter the URL of a website (yours or someone else’s) to see the keywords for which they bid and rank.

2. SEMrush



SEMrush is another great tool that allows you to do extensive keyword research with a premium paid and free version to try.


The free version still provides very useful information, from organic search volume and CPC to competitive information and a list of organic search results for each keyword.


For a deeper analysis with 10,000 results per query, you can try the paid version, but depending on your goals, the free version may work to get you started.


3. Keywordtool.io


Keywordtool.io also offers the functions of the previous tools, however, it has the particularity of offering an option to choose the location from where the results are collected. This is especially useful for finding Keywords in a specific language.


It also collects tips from YouTube, Amazon, Bing, eBay, and more, which are particularly helpful if you have an online store. It often shows specific products or types of products that people are looking for.


4. Google


Google itself is an overlooked keyword research tool for its enormous potential.


You can start typing a keyword into Google to get more helpful suggestions. For example, see some of the keywords that appear when you type “SEO Expert” into Google.


Not only can “SEO Expert” and “SEO Expert in USA” be keywords worth betting on, but they can also be keywords worth creating additional content on.


When you are considering some keywords, you can also use Google to see what is already ranked. This potentially serves to meet your competition and beat them. In this case, consider the following:


• Are the top-ranked sites much bigger than you?
• Do the current results meet the intent of the keyword? If not, you could give it a try and beat them with a better post or reply to what users are looking for!


The “searches related to…” indicator at the bottom is also quite useful. Including these additional related keywords in your content can help you meet search engine intent and help your content rank!


5. Ahrefs



Lastly, we have the Ahrefs tool that shows you real search volumes and loads of SEO metrics. It is also a great tool that works for checking backlinks.


This tool is characterized by its easy use, so even if you are not an SEO specialist, you can find everything you need to boost your website in search engines.


Ahrefs differs from how other tools work by using complex tracking software to recreate the way search engines rank or view sites. This allows the software (and the user) to see complex networks of inbound links.


It also performs a content analysis at the page level, ranks content by popularity, and ranks and reports all kinds of interesting and useful data.


In short, it is the ultimate tool to learn from the best sites, get ideas and learn from them to implement them on your website or online business.


If you want to start the SEO optimization of your website, it provides you with all the tools you might need to achieve your business objectives.


Inappropriate practices


When creating content for your blog or website, we recommend that you do not apply the following practices:


1. Keyword stuffing


Some people, when they start creating content, believe that it is possible to fool Google into simply repeating the keywords without a consistent order, and in the worst case: they type them repeatedly to achieve a good ranking.


Another common practice is to try to use keywords that are not related to the topic of your page or site. It is important to take into account that this type of practice is very frowned upon by Google, so you may be penalized and, therefore, not appear in the search results.


In this sense, we recommend that you use the keywords in the most natural way possible, together with simple wording, and that you connect with users by providing them with the information they are looking for.


2. Don’t target keywords that don’t describe your website


A good way to position a website is that it belongs and talks about a specific market niche.


Not only will you have a better chance of appearing in search engine results, but it will also allow you to build more trust with your visitors and potential customers.




Without a doubt, keywords are the foundation of SEO and one of the most effective strategies to get free organic traffic. Therefore, it is not possible to create or optimize content for search engines unless you know what people are looking for and what they want to see.


Thinking a bit about the target keywords for your website is an investment worth making, and one that is sure to bring you not only higher sales, but also authority and online presence without paying.

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