How to Choose the Best Digital Marketing Agency?
Nowadays, having a digital marketing agency is essential for any company. As time passed, the uses of the network have expanded considerably. More than 4,000 million people in the world use the Internet every day, be it to look for information, to connect with other people, to learn or to do their shopping. So much so that more and more people choose to buy and contract services from the comfort of their homes.
With this in mind, what is digital marketing allows is to have a greater participation in that global audience. It helps companies to grow in a context that increasingly points to digital, virtuality.
Understanding this potential is not something to be left to chance. Having a good digital marketing agency can make the difference in a company to grow and be competitive in today’s world.
Why do you need to have a good digital marketing agency?
Today, the need to invest in digital marketing is something that more and more companies are clear about. The Internet has become a center of competition and it is essential to carry out different strategies in order to keep in sight of users and potential customers. By hiring a digital marketing agency, it is possible to:
- Connect with audiences and the target audience of the company’s products and services
- Be competitive with other companies in the niche
- Measure the strategies that are being developed to make the necessary modifications without wasting time or money
- Segment the messages transmitted to reach the right audience at the right time and with the right message
- Obtain short, medium and long-term results for the company.
What does a digital marketing agency do?
Every good digital marketing agency is capable of taking the necessary components for the success of a company and developing the business. One of the first steps has to do with creating a suitable website or optimizing and improving an existing website. This is done based on seeking to make the site attractive to customers. What is sought is to generate that users convert and increase sales or contracting of services. A digital marketing agency develops web design and positioning activities to improve the conditions of the company when presenting on the network.
Another frequent activity in a digital marketing agency is the development of advertising with Google Ads . These are ads that aim to make the business more profitable. Social network management tasks are also carried out in order to expand the target audiences.
The functions of a digital marketing agency are as follows:
Technological tools
Every digital marketing agency must have a team of developers who are capable of generating different technological solutions that become part of the client’s host. They must also be trained to generate maintenance and development actions for websites, micro-sites, apps and pages of all kinds.
Email marketing
Email marketing is one of the most used strategies for a long time. Therefore, a good digital marketing agency must be able to conceptualize, develop and design email marketing strategies that are suited to the growth objectives of a company. It is a type of strategy that is fundamentally elaborated through the segmentation of audiences.
SEO audits and analysis
A differentiating function that is essential when developing digital marketing strategies is SEO audit and analysis . It is responsible for examining the efficiency of the strategies being carried out, comparing them with those of the main competitors in a particular market. In this way, the necessary changes can be made to improve the effectiveness of the steps to follow.
Contents
Content is one of the most important keys in digital marketing. A good agency should be in charge of generating content for the services or products of the business through the preparation of appropriate materials such as texts, images, videos, info graphics, among others. The content must be of value to readers and offer differential knowledge, something that provides new knowledge or useful information.
Finally, over time, social networks have become increasingly important. Every good digital marketing agency must be able to read the context and the consumption patterns of the users and use the tools they choose. Therefore, it is important to publish quality content and make good use of social networks of the brands with which you work. To do this, a good digital marketing agency must use different planning resources and generate tactical ideas in each social network with its own peculiarities.
Tips for choosing the best digital marketing agency
Here are some tips to help you find the best digital marketing agency for you.
Seek transparency
When we talk about transparency, we are referring to the contract between the agency and the client being clear. It is about clarifying prices and strategies in advance, avoiding secrets that can strain the link.
In order for the agency to be able to work smoothly, it must be sure that it has explained all the processes to be carried out clearly. Similarly, the greater the transparency in the contract between the company and the agency, the greater the peace of mind that the companies may have that everything agreed is being done and that the results will be oriented towards the objectives established between the two parties.
Don’t be guided by size
In the world of digital marketing, an agency that can be bigger or more numerous does not necessarily guarantee better results. The important thing when hiring this type of agency is not how big the company is, but rather what is its experience, what have been its success stories and what is the culture on which its work is based.
Trust
It should be borne in mind that digital marketing agencies carry out measurements as strategies for the company are developed. It is important to trust that the agency is carrying out the work in the proper way despite the changes that may be observed.
See references
Every experienced digital marketing agency will have observable references and success stories. A good way to get the best agency is to consult those references and observe how these experiences have turned out. This will allow you to feel more confident about the results you can have with the company itself. A good way to evaluate an agency’s references and success stories is to ask yourself the following questions:
- Are the professionals who work in the agency specialized?
- How long has it been running?
- Are there complaints from people regarding your services or compliance issues?
- What other brands have the agency worked with or works with?
- What kind of projects have you developed?
- What is the level of satisfaction of your previous clients, what do they say about it?
Know the way of working
Not all digital marketing agencies work the same way. It is this diversity that makes the project interesting. To feel confident that you have chosen correctly, it is important to know the agency’s way of working, what strategies they usually carry out, in what way, as well as what project they have planned for the particular company itself.
Check your website and social media
Just as online image is, today, the cover letter of any company or business, it is especially so in the case of digital marketing agencies. Because it is the environment in which the agency is supposed to specialize, knowing its website, seeing how it is designed and structured is something that allows clients to generate an image of the agency. Both the website of the same and its social networks must be able to stand out and be positive references of the agency.
Some of the aspects that can be evaluated with respect to social networks and the website of digital marketing agencies are the following:
- The web design
- Whether or not it has a responsive design
- What inspires the image of it?
- Does it seem reliable and creative?
- Is it easy and comfortable to browse your website?
- How long does it take to load?
- Do you have links to social networks?
- Does it include the information you need?
- How are your own content positioned?
- Do you have a blog?
- Do you have registration or contact forms?
- Do you offer the information you need to make the contact?
- How are your social networks? Do you pay attention to them?
- What type of content do you share on the different networks?
Evaluate the interest the agency shows in the client
A good digital marketing agency must pay attention to its clients, to know them, to know what their needs are. Every good agency spends time getting to know the companies with which it will work. Based on this, he prepares projects that will later be explained in detail to his clients. The agency must be able to ask the appropriate questions to broaden the vision that it has of the needs and problems of companies, offering concrete and specific solutions for it and being willing to solve any doubts that may appear in the contracting party.
The relationship between the agency and the client is very important. The client’s role is to fulfill their agreed commitments, evaluate the results that are being achieved and communicate frequently with the agency to be aware of the entire process. For its part, the agency must:
- Maintain fluid and frequent feedback
- Make sure that the client understands, from the first moment, what is the work to be done, the reasons for it, the time frames and the potential problems that may appear
- Act with transparency and sincerity
- Keep the client informed about the different advances and what is being done and achieved
- Determine goals and budgets
In order for a digital marketing agency to be able to act appropriately, the client must report exactly what their commercial goals are. You should also report how you intend to measure the performance of those goals. Having this defined is what will allow a company to find what type of agency offers the appropriate services for its particular needs.
The determination of the objectives is also key for the marketing agency in question, since it can understand what is the necessary work and the inconveniences that may arise, to achieve the objectives. In this way, you can access the necessary tools to propose an action plan that is efficient and personalized for each particular case.
In addition to the objectives, the budget is equally important. Every company must be clear on how much it can effectively spend on digital services. The investment must be consistent with the expectations of the results and also be financially appropriate for the company.
Give time
Not all results are in the short term. One of the keys in digital marketing is the patience to grow little by little. For this reason, it is very important to create a bond of trust with the agency that you decide to hire in order to be sure that you are working in the best possible way, even if you cannot see immediate results.
In the world we live in today, running campaigns without clear strategy or planning is a mistake. In a context that increasingly goes digital, not having an SEO or digital marketing agency is missing opportunities. The digital marketing agency is the expert in making the right decisions to be able to reach the right people at the right time.
Types of Digital Marketing Agency
There are different types of digital marketing agency. The suitability of one type of agency over the other will depend on the objectives and needs of each individual company. Next, we tell you what types of agencies it is possible to find.
Generalist or specialist?
If what you are looking for is an agency that only carries a specific part of the marketing, the best thing may be an agency specialized in those particular services that you want to hire. On the other hand, if what you want is an agency that can develop a large part of the marketing strategy, it may be best to go to a general agency.
The advantages of hiring a general agency are the following:
- Has a diversity of work experiences and usually handles very different skills and talents
- Has the ability to manage different activities and talents, which can be a benefit for the company as a whole
- You can make the most of your staff in different areas
It is flexible - Has greater ease of handling uncertainty and ambiguity
- It is easy to change tasks or activities
For its part, the specialist digital marketing agency has the following advantages:
- It stores a large amount of information in specific experiences and skills, so it usually handles perfectly what it is dedicated to
- He is an expert in the universe in which he focuses his activity
- Develop new processes within the same activity
- You have trusted experts on the job
- Global, regional or local?
Where are the clients you want to reach? Is it a work oriented to the city, the country, the continent, the world? The main difference between global or local digital marketing strategies is, on the one hand, if the tasks are focused on a general public or a specific one. The decision is made depending on the particular company, its needs, objectives and the resources it has. In any case, the most frequent thing is to carry out a combination of the two visions: issuing global brand messages for all countries and orienting other messages to each particular region.
To carry out a global digital marketing strategy it is necessary to establish original content, translating it into different languages and understand the searches for the places where the brand is present. A classic example of combined global and local strategies is Mc Donald’s. The company develops different menus for each country while segmenting the advertising and the messages it issues to suit the particularities of each place where the brand is located.
Niche Marketing?
There are digital marketing agencies that put the focus on knowing how to reach a certain type of particular client. Thinking about whether this is the right approach for the company makes it possible to determine whether a creative agency or a specialized niche agency is appropriate.
What niche marketing does is recognize market segmentation and understand a business opportunity in it. This opportunity arises from the unmet needs of consumers that can be developed and exploited. Today, what is known as hyper segmentation is increasingly targeted, which consists of offering customized products suitable for each specific sector.
The main benefits of niche marketing are:
- Build customer loyalty
- Charge a higher price for personalized products or services
- Have greater ability to explain and publicize the details of a product
- Have less competition
- Reach a specific audience that is looking for the products that the company offers
Conclusion
When choosing a digital marketing agency, different aspects must be evaluated. The main one has to do with the objectives that you want to achieve as a business. Based on them, choose the agency that can best adapt to those needs, taking into account the budget, experience, references and attention.
A key aspect that should not be left out when evaluating an agency is its online presence. It is also important to assess if you are well positioned in search engines, if your social networks remain active, among other issues. This is because, in the end, if an agency cannot position itself, it cannot do so for its clients.
Why Digital Marketing Agency is More Beneficial than Other Channels
As we have said in previous posts, the presence of companies on the Internet is an essential factor today. A company that does not have a website or corporate profile in social networks reduces the possibilities of expanding sales – and therefore profits – of the business.
Currently we find several ways that offer services to introduce a company to the digital world. Or, on the other hand, to improve the image they already have. Choosing which of them is the one that best suits your needs is not easy. To help you with the process, here are five characteristics that digital marketing agencies must have .
1. Definition of the digital marketing strategy
Planning a marketing strategy is essential before starting to act. Either because you created the company from scratch or because you just decided to enter the digital world, you need it.
If your business does not have a marketing and communication department, you need experts to help you create it. The presence of companies on the Internet is still another way to publicize the brand and reach more customers. In short, increase the popularity and sales of the business.
A digital marketing agency will not only cover web design, social media management and constant content creation . He will do it in the best way for you and your business, thinking to the smallest detail.
2. Technology
Continuing with the previous point, a marketing agency must cover more than one online service. They are aware of this, and that is why they are more technologically prepared.
This fact is important above all if you have to start from scratch to enter the digital world. To create a web page and quality content is not enough with human work. And it is that having the best technology will make a difference.
3. Autonomy at work
To achieve a good marketing strategy, different factors must be taken into account. Not only a web page is enough . Social networks , for example, play a fundamental role in today’s society. That is why it is very important to take them into account when we launch an online marketing strategy.
On the other hand, it is not enough to design and create the website or corporate profiles on social networks . Maintaining them will also be necessary, and doing it optimally is not an easy task.
Therefore, choosing an agency that covers all these needs will be a better option than opting for other services.
4. Time saving
You might be passionate about digital marketing. Despite not dedicating yourself to it, you understand enough to manage your social networks optimally.
Internet and all its components are part of our day to day. It is not uncommon to find people who are not professionally dedicated to online marketing but have knowledge about it.
Even so, online presence management requires a lot of dedication. What translates to hours of work dedicated exclusively to one of its components, such as content creation.
Therefore, if you are one of the people just described, you need a marketing agency to do all that work for you. You will save time and you can focus 100% on other needs of your company.
5. Economic savings
Marketing agencies are formed by a team specialized in different fields. They can cover all or most of your company’s needs . Although, as in all sectors, there are more expensive agencies than others, the safest thing is that contracting separately from all services can cost you more.
In this way, if you are considering different options to delegate the management of your company’s online presence, you must take into account different factors. You should not forget that a digital marketing agency is specially prepared to cover more than one service, both in the human and technological team.
What is SEO Positioning Know About It
One of the best strategies to make your target audience find you is through SEO positioning.
If you still don’t know what web positioning is about, or why it is so important, this post will interest you.
So, stay with us in this new post in which we will tell you everything you need to know, including some practices that will significantly improve the SEO positioning of your business or online store.
What is SEO positioning and why is it necessary?
Surely, you have heard that, if your business is not on the Internet, it is as if it does not exist.
Indeed, having a presence on the Internet is essential for a company to be successful and continue to reap it. Even if you already have a physical store, it is important that it is present on social networks, and that it has a website .
Many entrepreneurs consider that, having an established customer base due to their physical store, they do not need to be on the Internet.
But the truth is that, more and more people make their purchases by this means, and it is possible that, over time, their customers little by little begin to migrate to other brands and decide to opt for them for their future purchases.
What is SEO positioning?
Under this context, we can understand what SEO positioning is and why it is so important.
It happens that, when users want to buy a product or read reviews of certain products, they choose to use search engines, including Bing , Yahoo! or, the most important and popular: Google.
Thus, SEO ( Search Engine Optimization ) positioning can be defined as a set of practices that allow optimizing a website, in order to obtain greater chances of appearing in the first places of the search result.
In essence, these are some strategies applied to the web that will allow the site to appear among the top positions in the search ranking of a search engine such as Google, when a user makes a query with specific keywords .
To give you an idea of what SEO is all about, imagine that you have lost your mobile charger, and you urgently need a new one.
So the first thing you do is Google : “X brand mobile charger.”
Without a doubt, you will click on the result that best suits what you are looking for or offers you the best product. Once you enter the website, you can make your purchase as long as it offers you a good experience, gives you security and confidence.
Many users tend to return to search results when a website takes a long time to load, or when the website does not deliver as promised.
Another reason why some websites get a low rating is that they do not offer a user-friendly design, so before browsing your website , they will return and click on the next result in the list.
Why is it important to optimize our website to improve SEO positioning?
If you didn’t know, more than 90% of users use Google to search for specific content, especially when they want to purchase a new service or buy a product.
Also, statistics indicate that the majority of users click on one of the first 3 websites that appear in their results.
Therefore, these websites are the ones that drive much of the organic traffic direct to their content.
In this sense, search engine positioning is about getting higher rankings on Google, to get new visitors organically, that is, without paying for advertising or an ad network.
Thus, to qualify and aim higher within the search results, it is essential to apply some SEO practices to optimize your website.
What do you need to increase organic traffic?
The natural positioning (organic traffic) is obtained through SEO actions that offer an excellent return on your investment (ROI) in the long term, thus increasing the percentage of conversion of users / visitors to potential buyers.
In summary, SEO optimization and positioning in the main search engines is therefore essential for any brand that wants to gain popularity on the web and grow its sales and client portfolio.
In this sense, SEO positioning also implies optimizing a website so that it is indexable for search engines , that is, providing the tools that will decide the image, importance, quality and positioning of our company on the Internet.
What does Google take into consideration to rate the content of a website?
In recent years, the implementation of SEO positioning strategies on websites has raised awareness that, by ranking high on the results list, it can be crucial to the success of a business and its website.
However, until now there is no certainty about what are the aspects that the Google giant takes into account to rate our content (it is still one of the biggest marketing secrets).
However, there are some factors that the search engine has not stopped taking into account in recent years, and that are essential to reach the first places.
User experience
Certainly, quality content is one of the fundamental ingredients to optimize the SEO of a website, but this could be less important if you do not offer an excellent usability experience to your visitors.
If the design of your website also adapts to different mobile devices, then you will significantly improve the user experience, as well as for the people who visit you from their laptops or desktops.
Similarly, by increasing the loading speed of your page, you will reduce its bounce rate and encourage visitors to spend more time on your website.
In this sense, almost 50% of consumers expect a page to load between 2 and 4 seconds .
And, the longer the load time, the higher the bounce rate and the lower your visitor-to-customer conversions.
Quality content
First, to optimize a website at the SEO level, you cannot miss excellent content.
So, if you’ve heard or read the famous marketing phrase “Content is King. ” Well, here it is extremely important and it is one of the elements that you should work on first.
Why should you have original and valuable content?
This is because content is a vital part of SEO because it is the vehicle you use to reach and engage your target audience in what you offer or do.
For example, if you are a furniture store owner and you want to increase the visibility of your company, it is a good idea to publish a set of blog posts on furniture care, types of furniture, materials, manufacturing processes and everything related. to the area.
In such a way that, when a person searches for that information, they can find your blog and establish a closer relationship with your brand by providing valuable, useful and original information.
Thus, the opportunity will come in which that visitor will become a potential customer by buying one of your furniture.
Therefore, the content you offer must be educational , but also interesting, relevant, attractive and, above all, shareable.
When users are delighted with your content, they will surely share it on their social networks. In this way, you will attract more traffic to your website.
So do not doubt that the more traffic you attract, Google will detect this content as interesting and relevant, so it will add points to you when it comes to ranking your website within the search engine.
Among the types of content that you can offer, we have:
• First, blog posts.
• Info graphics.
• Videos.
• Images.
• Podcast
• Electronic books ( e-books ).
• Social media posts.
• Among others.
Lastly, the content on your website should always be updated, especially if it is content related to guides or trends.
If otherwise, you generate timeless content, we always recommend creating new content, that is, it is important to be constant so that the search engines do not forget you.
In case you run out of ideas, try to interact with your audience and see which topics they want to delve deeper or about those who want more information.
Your audience is there to help you!
So keep them interested and involved, as the indispensable part of your brand that they really are.
Authority
Every day this aspect is more important for those who want to win one of the first positions of the search results.
The authority indicates that your website is trustworthy, contains quality content, and is therefore relevant to users because it has something to offer.
Thus, the more authority your site has, the higher its ranking will be and the more potential customers will trust your company.
However, turning a website into one of authority requires a little effort and, above all, a good amount of time, so you will have to be patient to achieve this goal.
Key words or phrases (Keywords)
For a long time, the use of keywords were the only element that really mattered when it came to positioning a website.
This does not mean that they are not currently, but Google’s algorithm is now much more demanding when it comes to indexing our content.
So, a few years ago the only important thing was to repeat a series of keywords several times and that’s it, but now, keywords must be well researched, carefully chosen and used judiciously in your content to be truly effective.
But, what is the use of keywords or Keywords?
Keywords are words and / or phrases that users use to find content on the Internet and that brands can use to connect with potential customers looking for their products and services.
When researching and selecting the keywords that you will use to position your content, we recommend the following:
• First of all, it is important to search for those keywords that have high search rates and little competition.
• Also, choose short-tail keywords (such as charger), long-tail keywords (such as mobile phone chargers for sale) alongside local or geolocated keywords (such as mobile chargers for sale in Madrid) to work on your contents.
• Lastly, use keywords to optimize all your post titles, also in the web address or URL and other SEO elements on the page (more on this later).
How do search engines rank content?
Basically, each search engine uses its own algorithm to rank websites, making sure that only the most relevant results about the query entered by the user are displayed.
In essence, a search engine like Google , for example, uses robots / bots or spiders to crawl the web, from page to page and from site to site. The information they collect is used to create an index of the Web .
Thus, a search engine includes the following elements for its operation:
• A crawler that runs through every page, every website that is readable and needs to be searched by using hypertext links on every page to be discoverable.
• An algorithm that creates an index from the pages that are read.
• An algorithm that receives the search request, compares it to the information in the index, and returns the results to you.
Do all search engines reflect the same results for every query?
As we mentioned earlier, each search engine has its own way of ranking a website.
Each and every one of them will have a different way of calculating the rankings using their own algorithms. Also, no search engine will produce the same result due to the different algorithms used by different search engines.
SEO On page and SEO Off page
Before presenting you the infallible SEO practices to optimize your site, it is necessary to distinguish the two types of web positioning applications: SEO On page (local or on-page SEO ) and Off-page SEO ( off-page SEO).
Let’s see what each of them is about.
SEO On page
This type of SEO is the set of actions that allow optimizing a website at an SEO level, but from within the page that we want to position.
Until now, the elements described above are some of the considerations that Google and other search engines take into account to position a website, such as:
• Generate valuable content .
• User experience.
• Responsive adaptation.
• Site loading between 2 to 4 seconds.
• Have a website map .
• Information structure ( H1, H2, H3 …)
• Among others.
SEO Off Page
While off-page SEO refers to the set of SEO optimization actions, but from the outside. These types of strategies allow us to position the website through techniques applied outside the website, such as:
• Link Building implementation.
• Share posts on social networks.
• Register your business in other directories.
• Participate as a guest in other blogs.
• Receive links (or visitors) from other authority sites to our website.
• Among others.
What can I do to improve the positioning of my website?
Next, we will tell you how to improve the web positioning of your site or online store through a set of effective and essential SEO techniques.
1. Acquire a reliable and quality hosting service
As we indicated in previous lines, the loading speed of a website is a factor that Google and other websites take into consideration very seriously.
If your website doesn’t load quickly, your bounce rates may increase, and therefore, your visitors or potential customers will leave and check out your competitor’s content or products.
Thus, having a reliable and quality hosting service will relieve you of these headaches, and will help you to have your website available at all times and from anywhere.
To finish this section, let us remember that having quality hosting will provide a better user experience, and this will be welcomed by Google. Earn points and do not subtract!
2. Create a website with a search engine friendly design
Having a friendly design does not mean that you should opt for a design or template that is as simple as possible.
If you did not know, there are minimalist and at the same time very elegant designs that will surely give your website a friendly appearance and with excellent usability for your visitors.
Regardless of the design you choose, make sure your user doesn’t have to spend a lot of time browsing your website trying to find what they are looking for.
We must make this task as simple and attractive as possible!
A good idea is to add icons or buttons that contain what they are looking for, and a simple menu where they can locate any item quickly and easily.
Also, try to use legible fonts, along with a large font to make it easier to read and browse.
3. Generate valuable content
Now, to generate valuable content, we recommend the following:
First of all, check the content of your competition and create much better content than it.
Many times, we create blog posts that fail to be sufficient for search engines, such as:
• First, have little information (it is recommended that your entries be greater than a thousand words in length).
• Also, you do not diversify the presentation of the content. If you decide to write a new entry for your blog, include different related images, infographics, videos, among others.
• Your content does not generate interaction either. It is important to always include a call to action (CTA) to users, such as leaving a comment, rating your post, among others. Comments and interactions such as Sharing on social networks are well viewed and valued by Google.
4. Optimize existing content if you haven’t already.
Your first step is to make sure your current pages are 100% SEO optimized.
Especially pages that are already classified. You can always climb the results ranking if more and more your visitors find your content interesting.
Why should you do this? Well, the answer is very simple.
It is a good start to know that Google already takes your keywords into account to rank you, so what you should do are some UX (user experience) and SEO improvements . Thus, you will be prepared to reach the first places.
5. Apply SEO actions to your images
Do not forget that the use of images in your post or publications will attract the attention of your customers with greater probability. Even on social media like Twitter, images can increase engagement rates.
So, don’t forget to optimize your graphics or images through the Alt and Title tags before including them in your blog, web or social media posts.
6. Use internal links
Specifically, it is important to add internal links on authority pages on your site. And make those links point to pages that need a ranking boost.
Thus, the more related all your contents are to each other, the better the SEO optimization will be, and Google will be able to interpret them more clearly.
In fact, the more specific your website is with respect to a market niche , the more effective Google will analyze and classify it.
7. Place all keywords strategically
Your website will not be able to be more successful in its web positioning at the SEO level if the content does not contain relevant keywords, or those that users usually use to make their queries regularly.
Also, those keywords must be placed correctly. For example, your main keyword should appear in the first and last paragraphs, as well as in the heart of the text and in at least one of the subheadings.
How long does SEO take to pay off?
They say that the good is made to wait, and this does not exclude SEO positioning. However, everything that is worth doing is worth doing well, and this is the case with good SEO as well.
If your online business is just starting to take off, you may have to wait a long time before you start to see the desired results or their effects.
Even the best-executed SEO optimization takes a long time to show good results.
Clearly, it is never easy to maintain a little patience, especially in these times, in fact, after a few months you may wonder if what you are doing is really doing it right.
But the truth is, the long-term results of a good SEO campaign are worth it.
How long will it take until I see the results of my SEO positioning strategies?
Regardless of the series of SEO actions you have applied, you will have to leave some time after implementing it to see some results.
But, the big question is how long should you wait?
The answer to this question can vary, but it generally takes four to six months to start seeing results, even a little longer depending on some considerations.
Clearly, this will vary based on a number of factors, such as how old your website is (its authority level), your site’s history with Google, and whether or not your site has received penalties from Google in the past.
For your website to gain authority and thus become a legitimate website, you have to wait a few months. In this period of time, Google will index your site and evaluate its behavior.
So if the search engine notices that all the factors described above (content quality, loading time, keywords, etc.) are being implemented in a positive way, you may start to gain visibility in record time.
What happens if I don’t get favorable results in the estimated time?
But if not, don’t be discouraged. Sometimes it takes up to a year, but trust us, it will be worth the effort and the wait, because you will get free visibility and organically, which will become an invaluable heritage.
However, if you reach a high position, we recommend keeping it, because if your website stops receiving clicks for not updating the content regularly, Google will start to lower it in the ranking.
In addition, it is important to add new content periodically to your website so that the search engine takes into account your seriousness and commitment, and therefore, does not forget about you.
Conclusions
As we can see, web positioning is a set of techniques and strategies that have evolved to date, with the aim of providing users with the best information and the content they are looking for.
It should be noted that these techniques will continue to evolve as the behavior of consumers and Internet users also changes.
Thus, the algorithms will be modified and adapted to the growing technologies.
Of course, this just means that we must put the customer at the center of the wheel first and foremost.
This means: discovering how they use the Internet, how they search for certain information and how to make them find you more easily, always providing them with the best experience and quality of content.
In this sense, SEO positioning can help a business grow and achieve its goals, including brand recognition, increased web traffic, generating conversions, providing an excellent customer experience, and much more.
Finally, SEO positioning is still of the utmost importance for any company or brand that wants to gain visibility on the Internet, so our efforts are well worth it and will be worth it now and in the future.
