How to Do an SEO Audit in 2022 [12-Step Guide]
When looking to improve your website’s SEO, you need to do a thorough SEO audit of your website. It starts with keyword research. You then find out what content is lacking and what you can do to improve it.
You can think of SEO as a set of activities that are used to increase the visibility of your website in search engine results. This includes things like writing great content, building backlinks, and keyword targeting. There are many different ways to do SEO, and a lot of SEO have their method. However, many SEO also use tools to help them audit their website to identify any SEO issues.
Tools like SEMrush, Moz, Ahrefs, and SpyFu can provide you with valuable insight into what your competitor is doing. Google also has a tool called Search Console that can help you audit your website. You can find your Search Console in the Google Webmaster Tools. Search Console will allow you to see how Google ranks your website and provide the analytics for your website. It is important to take the time to do an SEO Audit.
What Is an SEO Audit?
An SEO audit is a process of determining how your website is performing in search engine rankings. An SEO audit will help you identify how your website is performing in regards to search engine ranking, the websites that you should be referring to, and the areas that you should focus on for growth.
12 Steps to Complete an SEO Audit
The SEO audit is the perfect tool for any business to learn about the success of their marketing and to improve their marketing strategies.
1. Google your brand name
When people want to find your company, they use different search terms. You can use these search terms to find out what people are looking for when searching for your brand name. For example, if people are searching for your brand name on Google, you’ll find that your website is one of the top results. The website domain is also one of the top results for your brand name.
This means that people are interested in your website and want to visit it. You can use this information to see what your website visitors are looking for. You can also see what other people are searching for when they are looking for your brand name using Google Trends. Google Trends is the search engine’s index of all the search terms that people have been using to find websites.
Google your brand name to see what has recently been trending. Look through the most recent search results and see what people are searching for. The search results are always changing, so this is an effective way to see what your brand has been trending. To make sure that you stay at the top of social media, you should Google your brand name regularly to see what is trending.
There are many ways that you can keep an eye on what people are saying about your brand. One great way is to use Google. Google is a great place to find information about your brand. You can find what people are saying about your brand by using a keyword search. When a keyword search is done, Google will show the results that are relevant to your keywords. With a keyword search, you can find out what people are saying about your brand and use that information to improve how your brand is perceived.
2. Confirm your website has no Google penalties
If you want your website to remain in Google’s index, you need to make sure that Google doesn’t penalize it. Google conducts regular audits, and if they find something that they don’t like, they will mark your website as having a penalty. This can happen for a variety of reasons, but it is usually because the website violates Google’s rules.
The best way to figure out if your website has a penalty is to look at the URL of the website. If it is marked with a red “P,” then it does have a penalty. However, if it is green, then it is in good standing and not penalized by Google. If your website is not listed on the first page of Google, then you should check your website for any potential penalty. If you see a penalty, you can try to appeal it.
Google penalties are a big issue for SEOs. Google can penalize your website for several reasons, and Google penalties can be a real threat to your SEO strategy. It’s important to know what the penalties are and whether they’re a threat to your website. One way to make sure that your website is not at risk of penalties is by looking for Google penalties on your website.
When you think about it, you should be able to see these penalties, as they are designed to be visible to the public. To look for Google penalties, think about the following: Is your website page one on the first page of Google? If so, there is a good chance you have Google penalties. If your website is on the first page, is the title of your website visible to the public? If the title is visible, you may have a Google penalty.
3. Test out your website on mobile
If you’re a website owner, you might be wondering if your website is responsive. This is a question that comes up all the time. What does responsive mean? Responsive means that your website works on all devices, and it works well on all devices. It responds to mobile devices and the screens of PCs, laptops, and tablets. It’s the best way to ensure that your customers will have a seamless experience. If you’re not sure if your website is responsive, start by testing it out on a mobile device. You can test it out on your iPhone or Android device.
Many websites are beginning to realize the importance of testing on mobile. It is a constantly changing market, and with consumers spending more time on their mobile devices, it is important to make sure that your website is mobile-friendly. There are many ways to test your website on your mobile device, but the first step should be testing your website on a desktop.
This is the easiest way to see what is working and what is not. Once you have tested your website on a desktop, you can then try testing your website on a mobile device. You can use a tool such as Google’s mobile-friendly test. If your website passes the test, you will be able to see that your website is mobile-friendly, which means that you are on the right track to making your website successful.
4. Check your website speed
Website speed is a very important metric to consider when managing a website. It is a common misconception that speed is only important on mobile devices, but it is also important on desktop devices when people are on a desktop. There are a few things that you can do to make sure that your website is running at a decent speed. For starters, make sure that your images are optimized.
This is a very important step in website speed. You should also consider CDN and caching. CDNs are very important when managing website speed. They are a beneficial tool that can make your website run faster. You should also consider using a web application firewall or WAF. This is important in website speed.
If your website is slow, it will decrease your visitors. This is why it is important to check your website speed. There are many ways to check your website speed, but the easiest way is to use Google Chrome. Visit your website and you’ll find a button in the top right corner of your browser. Once you click on the button, it will open up a new tab with a speed test. If your website is slow, you can click on “pause” and wait for your website to load.
5. Make sure browsers default to one version of your domain
When you set the browser’s default for your domain to be one version, the browsers will automatically redirect to that version. This means that your visitors will go to the website version you want them to see instead of the previous one. The most problematic thing about this for many people is that there are sometimes multiple versions of the website.
If you want to make sure your visitors see the version you want them to, make sure your browser is set to your website’s default. This will ensure that your visitors are always directed to the website you want them to see.
The gist of this article is to make sure your browsers automatically use the domain you’ve designated as the default version of your website. Defaulting your domain can help avoid search engine penalties and improve your website’s performance. If you’re using the WordPress plugin Yoast, it’s a straightforward process to set your domain as the default. If you’re using a different plugin, you may have to find a way to do this on your own.
6. Identify and fix broken links
If you have a blog or website, then you will eventually encounter broken links. When you link to a page that doesn’t exist, you get a 404 error, and your website will be broken. It can be a frustrating situation, but the good news is that you can fix broken links by identifying the broken pages and then fixing them accordingly. Here are a few ways you can identify broken links on your website: Check your 404 errors Check your robots.txt file Search for the broken URL in Google.
Fix broken links by first identifying what broken links exist and what they link to. The first step towards fixing broken links is to identify them. The easiest way to do this is to check your past blog posts by searching for a keyword in the search bar. Next, use the search bar to find the URL of the post.
Once you find the URL, you can use it to navigate to the post. If you cannot find the URL, the last five words of the title should be the link. In this case, “writing a blog post” would be the link to this post. The last five words of the title should be the link.
7. Make sure your website is secured with https
The website you’re currently on is most likely secured with https – the https is mentioned in the URL. However, you’ll want to make sure that the URL ends up on a secure website. To make sure that the URL you’re on is secure, you’ll want to check the URL in the address bar.
If the URL that you’re on is not secured, then anything you enter in the address bar will not be saved on the secure website. To make sure the URL is securely secured, you’ll want to make sure that the URL ends with an https.
This will ensure that people cannot see your website without your permission. When you are shopping online, you want to make sure that you are safe. There are some important things to remember when securing your website. Firstly, you need to make sure that you are using https.
This will ensure that the connection between your browser and your website is secure. Secondly, you need to make sure that your website is secured with https. You should also make sure that you are accessing your website from a secure device and that your browser is secure. Lastly, you should make sure that your website is secure.
8. Review your Analytics
There are many ways to review your analytics. However, the most common way is to review your analytics using a tool called Analytics. Analytics is a tool that allows you to create a survey, which can then be sent to your website visitors. Once someone fills out the survey, the tool will provide you with all of the demographic information that you need.
When you’re collecting data from your analytics, you should make sure that you know what the data means. This is important for your analytics to be usable for your business. If you don’t review your analytics regularly, it can be easy to forget what the data is telling you. However, you don’t want to wait until the next time you get a chance to review your analytics to know what they mean. Instead, you should review your analytics regularly.
Most popular pages – The most popular pages on your website will typically be the ones that are proving to be useful. Analyzing your traffic data can help you identify what is working and what is not. There are many tools you can use to measure the effectiveness of your websites, such as Google Analytics, Google Search Console, and your website’s search engine rankings.
Best converting pages – Several pages convert better than others. The best-converting pages contain a good mix of content that is relevant to what the person is searching for.
Highest ranking pages – The higher your web page ranks, the more likely it is that you are going to get more customers. For that reason, it’s important to be able to rank well on a search engine. One way to do this is to use paid advertising.
This is an effective way to improve your ranking and get more customers. Keep in mind that there are many other ways to rank well, and some of them are free. These include creating a website that is easy to navigate, using social media, and making sure that your content is valuable.
What keywords you rank for –When you are keyword ranking, you are going to have a lot of competition. There are a lot of people out there who are doing keyword ranking, so you’re going to have to do some research to find out what you’re going to be ranking for.
The first thing you want to do is find out what keywords you rank for. You can use Google’s Keyword Tool to find out what your competition is ranking for. Then, you can check out how your competition is ranking for that keyword. You will also want to look at the other keywords that are ranking for the same keyword. This way, you’ll know what other keywords you should be ranking for.
Sudden changes in traffic or rankings – Traffic is important for rankings, but it can be hard to keep up with how your site is performing. There are many ways to keep track of your site’s traffic, but you might find it helpful to use a tool that keeps track of your site’s rankings. This helps you to quickly identify when there is an issue. For example, if your site’s rankings suddenly drop, you might need to do a quick analysis to see if you’re getting penalized.
Pages on page two of the SERP – If you’ve ever wondered what exactly is on page two of the SERP, look no further. Pages on page two are the page of the search results that come after the first page of the search results. This is a crucial page, as this is where you’ll find the most relevant and popular search queries.
Under performing pages – Under performing pages are pages that are ranked low on the search engine results pages. They are characterized by low organic traffic, low engagement on social media, and low conversions.
9. Create a content update plan
Content is the king in the world of digital marketing. Content is what drives people to your website and social media. Your content can change the way people search for you and what they are searching for. It can change your brand. It can create loyal customers and even turn them into advocates.
Your content is the key to your digital marketing success. When you are creating content, you should be planning your content updates. Content changes so often, that you’ll need to plan for new content. You’ll need to see what content you should be preparing for, which specific time frame you’ll need to plan for, and what type of content will be needed.
Everyone has a limited amount of time. To create content that will attract your audience, you have to have a plan. There are a lot of ways to create a content update plan, but the most important thing is that you create a plan that works for you.
When you create your content update plan, you will want to consider what your audience is looking for and what you want to deliver to your readers, as well as what your readers want and what they need. You will also want to consider how you want to share your content with your audience. Depending on the type of content that you create, you may want to share it on Facebook Live or Instagram Stories.
10. Identify new internal linking opportunities
Internal linking is an important part of the site architecture and will help your users navigate your site easily. You should identify opportunities to add more internal linking to your site to increase your website’s usability.
When a link is clicked on a page on your website, it is a valuable opportunity for you to make money. When you have a blog post that is linked to other people’s blog posts, it is a valuable opportunity for you to make money. When you have a blog post that is linked to a company’s blog posts, it is a valuable opportunity for you to make money.
When you have a blog post that is linked to a product page, it is a valuable opportunity for you to make money. When you have a blog post that is linked to a campaign, it is a valuable opportunity for you to make money.
11. Implement or update schema markup
When you create a website, you have a lot of options for how you want it to look. You can use CSS, HTML, and other languages, but you can also use schema markup. Schema markup is a markup language that is used to tell search engines what is and isn’t important about your website.
This is usually done through meta tags. If you’re a website owner, you can implement or update schema markup. If you’re interested in this, you can use schema.org to find out more.
Schema markup is a practice that can be used to make a website more accessible to screen readers and search engines. This is especially important for online retailers who are trying to reach a global audience. In this blog post, we’ll go through the different options for implementing schema markup, as well as the benefits and disadvantages.
Schema markup is a way to provide more information about your website content. The more information you provide to search engines, the more they can understand your website content and make it more accessible to search engine users.
12. Evaluate your backlink profile
The backlink profile is a list of all the backlinks that you have. It gives you a good indication of how your site is being managed and can help you identify opportunities for increasing your ranking. The backlink profile is a list of all the backlinks that you have.
It gives you a good indication of how your site is being managed and can help you identify opportunities for increasing your ranking. The backlink profile is a list of all the backlinks that you have. It gives you a good indication of how your site is being managed and can help you identify opportunities for increasing your ranking.
The backlink profile is a list of all the backlinks that you have. It gives you a good indication of how your site is being managed and can help you identify opportunities for increasing your ranking. The backlink profile is a list of all the backlinks that you have. It gives you a good indication of how your site is being managed and can help you identify opportunities for increasing your ranking.
Why an SEO Audit is Important
There are many reasons why you should do an SEO audit. The first and most important reason is that it helps you to know what your website is doing at a very granular level. An SEO audit helps you to know what content is ranking well for your keywords, what has the most backlinks, and what the potential for future SEO improvements is.
You must do an SEO audit because it helps you to put a time frame on your SEO efforts, and it also helps you to make better decisions about your SEO strategy. Some other benefits include being able to find out what is working and what isn’t, and also finding out what you need to improve on. An SEO audit is a good idea for any website that is trying to rank well for keywords.
They can be conducted within your website, and they can be done by a professional SEO agency. SEO audits have a lot of benefits, such as giving you insight into your competitors’ SEO strategies, letting you know where you can improve your SEO, and giving you a better understanding of what your website is doing to rank. SEO audits can also help you to identify potential problems within your site, such as broken links, outdated content, and missing meta tags.
What are keywords and what are they for?
Knowing what keywords are will be able to boost your business and generate user traffic to your website organically. Do you know which are the Keywords that best apply to your website?
We will tell you now, what are keywords for SEO? Why are keywords important for SEO (and marketing)? And how to do successful keyword research for your blog, website, or online business?
What are Keywords and what are they for?
There can hardly be a day when we do not consult some information in search engines, especially Google.
In this context, keywords are those unique and short phrases or terms that people type in the search box to find the information they are looking for online.
It should be noted that many times, keywords are questions that users ask, so the search engine will give you the results that can best answer your question.
So the results that Google returns, whether they are organic results or paid ads, are there because they are relevant to the words that the user has entered.
Thus, website owners or marketers select keywords and use them to guide content creation and optimize their web pages as part of their SEO strategy.
Consequently, when we connect content creation with SEO optimization through keywords, topics, products, and services that the audience is looking for, we are more likely to appear in search engine results.
How can good keyword research help me for my business?
• Attract your potential customers or those users who are interested in what your business or brand offers.
• Use the keywords that have less competition and, therefore, allow you to gain visibility and scale.
• Discard those keywords that will not be beneficial since they do not interest users much.
Examples of keywords
For example, if a user wants to buy a new pair of glasses or wants information on the best glasses for women, then she may type “sunglasses for women” into Google.
Although that phrase contains a set of words, it is still a keyword.
What are long-tail or long-tail keywords?
One of the concepts that you should know about Keywords is the use of long-tail or long-tail keywords.
These types of words link three or more words together to create a more specific set of words. Users perform long-tail queries in some situations, such as the following:
1. When performing voice search on your mobile phones
Data shows that 48% of consumers use voice assistants to perform their searches.
Voice inquiries tend to be much more conversational because people speak and not type, and therefore tend to be much more specific.
2. They look for products, services, locations, or information
When people are shopping, or in different places, they often search with two or three words.
However, as you begin to refine your research, your search queries become much more specific and generally longer. Therefore, long-tail queries tend to have a higher conversion rate than general terms.
One of the advantages of using them is that they tend to have less competition on the Internet, so starting by adding this type of Keyword to our content is a good step to build an authority website with notoriety.
With the time and effort that you dedicate to your website, you will be able to climb positions, as Google will notice that your site has gained relevance for users.
Therefore, we recommend that, when making your Keywords query, you try to include specific keywords, to have a better chance of reaching privileged positions.
What is SEO?
Now, before knowing what SEO is, you must know how we can appear in Google. These are:
1. PPC (Pay Per Click) Advertising.
2. SEO (search engine optimization).
As the first way indicates, we can make our business appear in search results for certain keywords by paying for ads. In this case, we will pay Google each time a user clicks on our ad.
For example, if you sell “women’s leather jackets,” you can bid on that term and appear at the top of Google search results when people search for it.
In the second case, we have the organic positioning achieved through the application of SEO techniques. Contrary to the previous one, with this form, we will not pay anything to Google.
However, to reach a privileged position, we must do a preliminary study of key phrases related to our market niche, use them in our content in strategic locations, to obtain greater possibilities of appearing in the results.
This is when it comes to knowing what SEO is all about.
SEO stands for search engine optimization, and it is a digital marketing strategy that focuses on your website’s presence in search results on search engines like Google, without paying for ads.
Once you understand how SEO works, you can use different tactics to increase your visibility in search results. One of them is the use of Keywords, as we have indicated so far.
Why is it important to apply SEO optimization techniques to our website?
One of the reasons why it is vital to add SEO techniques to the content of our blog or website is that people often visit some websites through the searches they do from a search engine, and not by entering the URL address directly in the browser.
Unless your website has gained a presence on and off the Internet, users will not enter the URL in the browser. Therefore, to gain more traffic, even from new customers, it is important to achieve this through search results.
Another reason why keyword optimization is important is that it helps search engines understand what a website is about.
In this way, we help improve the chances that a search engine such as Google will find our site relevant to one or more particular queries by users on the Internet.
On the other hand, it is important to note that Google uses many essential aspects to determine if a page is relevant to a query, and not just keywords.
However, keywords are not only one of the most important elements, they are also part of the search method of the future.
Other reasons why it is important to use Keywords
Thus, among other reasons why it is vital to implement the use of keywords on our website, we have:
• Increase conversions by helping consumers find your business or brand instead of your competitors.
• Improve search engine rankings by helping Google understand the content of your website.
• Drive more targeted web traffic to the most suitable pages on your site.
• With the keywords or Keywords you can create appropriate content for the right audience.
• You will be able to create valuable and useful content for your target audience.
• Building a list of keywords can also help your company or brand find other content or ideas that are equally interesting for your audience.
• Finally, keyword research will help you understand how your target audience describes the products or services you offer, and also help you better serve your potential customers.
The latter is interesting, if, for example, we imagine that our company is dedicated to the production of organic desserts, therefore, you are researching keywords about “organic desserts”, when you discover that there is a large search volume for the term “Organic dessert flour”.
Could this be a great product to offer to our audience?
Why research your business keywords?
While the above reasons might help us answer this question, we want to focus on how keyword research for your business could help you develop a more effective and successful content plan.
Thinking a bit about the keywords for your website is an investment worth making.
With the free tools and resources available online, it’s easy to start thinking of ways to use specific keywords to get qualified leads on your blog or website pages.
Let’s now see how to research the right keywords.
How to conduct keyword research?
Most people have some idea of the keywords they want to rank for on Google and which should be related to their niche or content. But it is impossible to know everything that people are looking for.
That’s why it’s worth doing a little more research to find the exact words, and the ones with a good volume of monthly traffic, so you can aim higher.
And it is important to take into account that some keywords obtain hundreds of thousands of unique searches per day, while others obtain a few hundred searches.
At the same time, some high-traffic keywords are very competitive online because many companies are trying to get referrals and traffic from users when they search for those keywords, while others are not.
So, when selecting a keyword or a set of them for your online business, blog, or website, it is important to take a little time to research and analyze them. Fortunately, there are excellent free tools on the Internet to get them.
These tools can be very helpful in gaining insight into how many users are searching for a given keyword and how much competition there is for the keyword online.
This can also give you a realistic idea of what keywords to use on your website and how effective they will be in driving your online business.
How to choose the most suitable keywords for my website?
Before recommending you some free tools to research keywords, you should know that there are some essential data and qualities to consider when selecting keywords for our content. These are:
Search volume
Each keyword phrase or term has different popularity, that is, each has a unique search volume or number.
So you might find, for example, that “dark or organic chocolate” has 35,000 searches, while “health benefits of chocolate” has only 1,700 monthly searches.
Does this mean you should aim for a bulkier search like the first one? Not always. You may be able to attract customers with the second option more than the first since the first search has more competition. The ideal is to start with the most specific ones.
Search intent
Now, in any search, it is important to understand the true intention of your keywords or if they have an incorrect intention that is not aligned with your business objectives, then they are essentially useless.
For example, the keywords “SEO Expert” or “SEO Expert in USA” show a very different intention than.
These last two options have much higher business intent, meaning they indicate that the goal is to find a store and buy a cake. People searching for those keywords are closer to the bottom of the funnel, meaning the purchase of the product.
Therefore, it makes sense to target the keywords of your website content, with the user’s search intention.
Keyword difficulty
Finally, we have difficulty with Keywords. Let’s imagine you’ve found the perfect keyword. There are a good number of people searching for it, and your site matches the users’ search intent.
But, we may have some difficulty ranking on that keyword. Let’s continue with the “SEO Expert” example. This would have a difficulty level of 84 points. If the scale goes from 0 to 100, this means that it is a fairly high level of difficulty.
Therefore, there are many higher-ranking pages with many links from other websites, so it would be difficult to beat the competition without getting many quality links.
In this case, it is more convenient to focus our efforts on keywords with less difficulty index to scale.
Steps to research keywords
1. Start with a “brainstorming” list: Try to include terms specific to your niche. Write everything that describes your product, service, or the information you have to share with users from your website.
For example, if your website is about the sale of bakery products, you can break down its topics by the types of baked products you sell, such as cakes, quiches, croissants, cupcakes, brownies, cookies, etc.
2. Use a keyword search tool: Use an analysis tool that provides you with data on the ideas from your brainstorming (we recommend the best tools later).
3. Expand and refine your keyword list: With the help of research tools, discover and analyze suggested keywords. Also discover the actual words that people use when searching for your products, services, or information, how often inquiries are used, and other relevant details.
4. Check Keyword Phrases: Analyze the competition in the search results that appear for your target keywords. Do you see web pages that offer products, services, or information like yours? If so, it means that you are in the right place.
What are the best tools to research and select Keywords?
Here are 4 of our favorite keyword research tools:
1. Google Keyword Planner
If you already have a Google Ads account, then you have access to Google’s free Keyword Planner, i.e. Google Keyword Planner. To use this tool, log into your Google Ads account and click on the “Tools” bar on the right.
There are many ways to use the Keyword Planner for keyword research:
1. Enter a broad topic to get specific keyword ideas.
2. Upload an existing list of keywords to check their search volume, seasonal trends, and other data.
3. Enter the URL of a website (yours or someone else’s) to see the keywords for which they bid and rank.
2. SEMrush
SEMrush is another great tool that allows you to do extensive keyword research with a premium paid and free version to try.
The free version still provides very useful information, from organic search volume and CPC to competitive information and a list of organic search results for each keyword.
For a deeper analysis with 10,000 results per query, you can try the paid version, but depending on your goals, the free version may work to get you started.
3. Keywordtool.io
Keywordtool.io also offers the functions of the previous tools, however, it has the particularity of offering an option to choose the location from where the results are collected. This is especially useful for finding Keywords in a specific language.
It also collects tips from YouTube, Amazon, Bing, eBay, and more, which are particularly helpful if you have an online store. It often shows specific products or types of products that people are looking for.
4. Google
Google itself is an overlooked keyword research tool for its enormous potential.
You can start typing a keyword into Google to get more helpful suggestions. For example, see some of the keywords that appear when you type “SEO Expert” into Google.
Not only can “SEO Expert” and “SEO Expert in USA” be keywords worth betting on, but they can also be keywords worth creating additional content on.
When you are considering some keywords, you can also use Google to see what is already ranked. This potentially serves to meet your competition and beat them. In this case, consider the following:
• Are the top-ranked sites much bigger than you?
• Do the current results meet the intent of the keyword? If not, you could give it a try and beat them with a better post or reply to what users are looking for!
The “searches related to…” indicator at the bottom is also quite useful. Including these additional related keywords in your content can help you meet search engine intent and help your content rank!
5. Ahrefs
Lastly, we have the Ahrefs tool that shows you real search volumes and loads of SEO metrics. It is also a great tool that works for checking backlinks.
This tool is characterized by its easy use, so even if you are not an SEO specialist, you can find everything you need to boost your website in search engines.
Ahrefs differs from how other tools work by using complex tracking software to recreate the way search engines rank or view sites. This allows the software (and the user) to see complex networks of inbound links.
It also performs a content analysis at the page level, ranks content by popularity, and ranks and reports all kinds of interesting and useful data.
In short, it is the ultimate tool to learn from the best sites, get ideas and learn from them to implement them on your website or online business.
If you want to start the SEO optimization of your website, it provides you with all the tools you might need to achieve your business objectives.
Inappropriate practices
When creating content for your blog or website, we recommend that you do not apply the following practices:
1. Keyword stuffing
Some people, when they start creating content, believe that it is possible to fool Google into simply repeating the keywords without a consistent order, and in the worst case: they type them repeatedly to achieve a good ranking.
Another common practice is to try to use keywords that are not related to the topic of your page or site. It is important to take into account that this type of practice is very frowned upon by Google, so you may be penalized and, therefore, not appear in the search results.
In this sense, we recommend that you use the keywords in the most natural way possible, together with simple wording, and that you connect with users by providing them with the information they are looking for.
2. Don’t target keywords that don’t describe your website
A good way to position a website is that it belongs and talks about a specific market niche.
Not only will you have a better chance of appearing in search engine results, but it will also allow you to build more trust with your visitors and potential customers.
Conclusions
Without a doubt, keywords are the foundation of SEO and one of the most effective strategies to get free organic traffic. Therefore, it is not possible to create or optimize content for search engines unless you know what people are looking for and what they want to see.
Thinking a bit about the target keywords for your website is an investment worth making, and one that is sure to bring you not only higher sales, but also authority and online presence without paying.
