Many businesses wither and die because they don’t attract customers.
This is not a secret. And although everyone knows it, the truth is that many entrepreneurs do not have a promotion strategy for their products and services.
This happens because we usually believe that it is necessary to spend large amounts of money on advertising and resources to make our business known. Nothing further from reality!
The good news is that there are ingenious, cheap and even free tactics to promote your business at a very low cost and effectively. Here I share some of the most effective that you can start implementing today.
10 STRATEGIES TO PROMOTE YOUR BUSINESS
1. Flyer printing
Flyers (or flyers) are usually one of the economic and massive means that can be used to publicize your business locally.
This strategy is specifically designed to attract customers close to your business premises. You can design a half-page flyer in 30 minutes and have them printed for little cost at any print shop near you.
You must distribute them in different places near your area and even a good idea is to offer a discount or special offer to those who present the flyer in such a way that you can measure the response of this medium. Handing out flyers at least once a week would be highly recommended.
2. Advertisement on the rear window of your car
These are vinyl signs that stick to glass and can be printed at any graphic design store for about $25.
In many places they give you the design and they print it for you in 1 hour. Make sure it is eye-catching, interesting and that the texts are in large enough fonts so that anyone can easily write down your phone and social networks.
An important recommendation is that you do not saturate your text ad. Remember that most of them will see you who are in another vehicle behind yours and what you are looking for is to attract attention and generate a quick contact.
3. Exchange of promotions with nearby businesses
This strategy consists of proposing to nearby businesses that you can accept advertising from them in your business in exchange for them accepting your advertising in theirs.
You can print posters to place in laundromats, stores, convenience stores, internet cafes, beauty salons, etc. Soon you will have created a network of ” promotion partners ” that will benefit you greatly.
4. Promote yourself on Facebook
One of the most powerful strategies that small and medium businesses must learn to use is to promote themselves on Facebook. This social network is No.1 in the world for a reason, since through it you can accurately reach the profile of the client you are looking for.
Investing $10 or $20 a week can be a great investment if done properly. If you don’t know how to create paid campaigns on Facebook, I recommend taking some tutorials on YouTube or investing in a digital course. I have personally taken several and therefore I recommend one that seems very good to me.
5. Personal business cards
If you really want a good customer to remember your business, you should always have a business card on hand.
Although it sounds obvious, every entrepreneur should always have them at hand. Simple designs are usually very cheap at any print shop, however if you want to save even more, you can print them yourself by purchasing special paper at any nearby bookstore. Make sure your vendors always have business cards.
6. Business directories on the Internet
A good alternative is to look for online directories related to your city. Usually these media can generate good customers looking for options on the web so you should always have ads for your business there.
In many countries there are also online yellow pages where you could register for free.
7. Create a catalog of products and services
This is a tool that will allow you to take your business anywhere. Make a beautifully decorated folder with photos, descriptions and testimonials from satisfied customers, which you can show your potential customers when you visit them to promote your business.
If your business is shoes, clothing, pastries, jewelry, etc. This is an idea that will work perfectly for you.
8. Implement a referral program
A referral program is a system that allows you to reward your loyal customers for recommending you. Offer a special discount, a gift or even products when a customer refers another customer who buys from your business.
This helps build customer loyalty and get free publicity in the mouths of many .
See also: How to make a referral program.
9. Attend social events related to your business
Public relations has always been a tremendous resource for attracting new clients and business.
Always make sure to participate in fairs, seminars, congresses and any event where you can meet and make yourself known. Bring enough business cards and flyers with information about your business.
Establish relationships and contacts with important people who can represent potential business.
10. Host a contest
An effective way to attract customers and the eyes of many around you is by organizing a contest in which they can register and come to your place to participate.
You can offer some simple prize or products. The investment may be moderate economically but the benefits of attracting potential customers from your area can be unlimited.
THE RETURN ON INVESTMENT IN PROMOTION AND ADVERTISING
In reality, all strategies work differently and can help you to a greater or lesser extent to attract the eyes of new prospects for your business .
Always remember that the most complicated thing for any business is to promote itself and get customers to come to your premises. In fact, we must always keep in mind the return on investment that each client represents.
Imagine for example that every month you invest a certain amount between flyers, media ads and social networks. Then you must keep track of the clients you manage to attract and the business they generate to finally discover what your true return on investment is.
Hence, not all means are equally costly and effective. A more expensive medium that generates better business ends up being cheaper and vice versa.