When is the Best Time to Post on Instagram in 2023

Instagram is one of the most popular photo-sharing apps on the planet. It has over 1 billion active users, and it’s only growing more popular by the day. But if you’re wondering which days are best to post on Instagram, you’re not alone. In this article, we will explore the best times to post on Instagram according to analytics data. This information can help you optimize your posts and reach your target audience more effectively.

What Time Are Instagram Users Most Active?

According to a recent survey, users are most active between the hours of 9 am and 1 pm. However, the time of day that is most popular for posting on Instagram also varies based on location. Users in the U.S. are most active between 11 am and 2 pm, while users in Asia are more likely to post during morning and evening hours.

The Best Times To Post On Instagram

The best times to post on Instagram are morning, afternoon, and night. Morning posts are typically seen as more positive and engaging than later in the day posts. Afternoon posts tend to be seen as more informational and educational. Nighttime posts tend to be seen as more fun and engaging.

So now, let’s break down the days and posting times:

  • Monday: 6 a.m., 11 a.m., 1 p.m.
  • Tuesday: 8-10 a.m., 2 p.m.
  • Wednesday: 9-11 a.m.
  • Thursday: 11 a.m.-2 p.m., 7 p.m.
  • Friday: 10 a.m.-12 p.m., 2-4p.m.
  • Saturday: 8-11 a.m.
  • Sunday: 6-8 p.m.

Post Times To Avoid

If you want to get the most likes on your Instagram posts, there are times to post and times to avoid. Here are the best times to post on Instagram: 

Monday – Wednesday: Most people are at work, so these are the days when your followers are likely to be more active.

Thursday-Saturday: These days tend to be more active than Monday-Wednesday because people have more time on their hands.

Sunday: Sunday is usually a slower day for social media, so it’s a good day to post if you want followers who aren’t as active on other days.

Best Times To Post Reels On Instagram?

There’s no one-size-fits-all answer to this question, as the best time of day to post on Instagram will vary depending on your audience and what you’re hoping to achieve with your account. However, some tips on when to post reels on Instagram include posting during early morning or evening hours when there are fewer distractions and making sure your images are cohesive and easy to digest.

Additionally, using hashtags that are relevant to your account and engaging with followers is also a great way to help ensure your reels reach the right people.

If you want to engage your followers through Instagram Reels, try posting during these times:

  • Monday: 6 a.m., 10 a.m., 10 p.m.
  • Tuesday: 2 a.m., 4 a.m., 9 a.m.
  • Wednesday: 7 a.m., 8 a.m., 11 p.m.
  • Thursday: 9 a.m., 12 a.m., 7 p.m.
  • Friday: 5 a.m., 1 p.m., 3 p.m.
  • Saturday: 11 a.m., 7 p.m., 8 p.m.
  • Sunday: 7 a.m., 8 a.m., 4 p.m.

How Often Should You Post?

There are many factors to consider when it comes to posting on Instagram. But, generally speaking, there are three times each day when you should post: early in the morning, during the afternoon, and at night. The best time for you to post will vary based on your followers and account settings, but these are some general tips that can help you get started:

1) Early In The Morning

The first hour of the morning is typically when most people are awake and active. This is the best time to post if you want your followers to see your content first thing in the morning.

2) During The Afternoon

The middle of the day is a good time for Instagram users to share updates and photos. This is because most people have more free time during this hour than at other times of the day.

3) At Night

Late night is often considered the “quiet” hour on social media. This is a great time to promote your content since few people are online then.

How To Find The Best Times To Post?

When it comes to posting on Instagram, timing is everything. Here are the best times to post on Instagram to get the most engagement and Likes! 

Morning: A lot of people are still sleeping, so there’s not as much competition for your photos. Plus, you can get a head start on the day before by posting early in the morning.

Afternoon: This is usually when people are at work or school and have more time to interact with your posts.

Evening: Most people are home during the evening, so this is a great time to post. The sky is usually more lighted up and you can catch more likes from people who are out and about.

Instagram Insights

When it comes to Instagram, there are a few things to keep in mind if you want your posts to perform well. Here are the best times to post on Instagram: 

-Instagram is a visual platform, so visually appealing photos tend to perform better. Make sure your photos have good composition and lighting and use strong contrast and colors to make them stand out.

-Posting during peak hours on weekday mornings and afternoons can help boost engagement levels. These are the times when people are most likely to be on their phones, thus giving your post more exposure.

-Be creative with your hashtags! Using keywords that people might be interested in can help drive more engagement. For example, using #travel #foodporn #style #funny will get you more likes and followers than just tagging random words.

Using Different Tools

So you’ve decided to start posting more photos and videos to Instagram, but you don’t know where to start. Fear not; this guide will help you find the best times to post on Instagram!

First thing you want to do is decide what type of content is most relevant to your audience. If you are a fashion blogger, for example, then your focus may be on photo shoots or fashion trends. On the other hand, if you are a food blogger, then your focus may be on cooking recipes or unique dish ideas.

Once you have determined what type of content is most relevant to your audience, the next step is to figure out when people are most likely to be online. This can vary from day to day, depending on the time of year and what news or events are happening in the world. However, some general rules of thumb include:

weekday mornings between 7am – 10am EST;

Sunday mornings between 8am – 11am EST;

weekday afternoons between 1pm – 4pm EST;

weekday evenings between 7pm – 10pm EST; and

weekend mornings between 6am – 9am EST.

Now that you know when people are online and what type of content they are likely to consume, it’s time to determine which platforms to post it on. For Instagram specifically, there are a few things that will make your posts more visible: using hashtags (#), including specific.

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