Being up to date in web positioning and knowing LSI keywords all the existing terms is something complicated. We never stop hearing new terminology and new interpretations from search engines about our queries.
Surely you have read or heard about the LSI keywords at some point, and you don’t know what it refers to. Well, it is the least technical way of talking about semantically related keywords.
How can Google be able to differentiate homonyms?
Google is getting smarter (it goes without saying), therefore, in its attempt to offer the best possible content to the user, it can differentiate keywords and surrounding keywords according to their context.
What are LSI keywords?
LSI ( Latent Semantic Indexing ) Applied to the Internet and keywords, LSI keywords are words semantically related to the main keyword of a text.
If, for example, we are talking about “seasons of the year” some LSI keywords will be:
Thanks to the LSI keywords, Google is already able to know what content is about based on its context. And this is key so that when the user makes a query, the appropriate information appears.
What differentiates LSI words from long-tail keywords?
Although we have said that LSI words are semantically related words, long-tail keywords are longer words from the main one with a smaller volume.
The long tails are usually accompanied by words related to questions such as “why”, “when”, “how”, among others.
Using one does not imply passing the others. Both are necessary to position our website.
Why are LSI-related words important for rankings?
For a long time, Google no longer only looks at a keyword that matches the text, but also at the associated terms and their synonyms. In the end, naturalness is the key to positioning content.
Giving texts semantic richness is necessary if you want to appear in the first search results.
For example, if someone searches for information on COVID 19, search engines will give priority to content that, in addition to having the search term, includes related keywords such as fever, dry cough, tiredness, loss of sense of smell, and taste …
As you can see, thanks to the related keywords, search engines analyze the content of a page thoroughly and understand what we mean when we speak, for example, of “link”:
To a link to a web page.
To a marriage bond.
A link when taking public transport.
Therefore, if your content has LSI words, you will get several benefits :
Avoid keyword stuffing. In other words, the abuse of the same keywords.
You will create relevant content that Google will reward in search engine positions.
You will appear in more search results for different keywords.
How to find Keyword LSI the easy way
Do we agree that LSI keywords are going to be great for positioning?
If the answer is yes, let’s see how to extract those keywords simply.
If you think that latent semantic indexing doesn’t suit you, you can also keep reading. There is nothing to lose, right?
Google and the rest of the search engines want to give the user the best possible result based on their search intention (in case they had not already said it: P), so this is about getting terms related to our main kws.
Don’t worry because you don’t have to think much. LSI keywords are usually intuitive and come out on their own when writing a text. But if they don’t come out, there are tools for it.
Tools to pull out LSI related keywords
The fastest, easiest to use, and FREE tool is Google itself. When you put a keyword in the search engine, you will see suggested results.
Where to insert the words LSI in your SEO on-page?
The answer is easy: anywhere in the content.
LSI keywords can not only be entered within the text itself but also in titles, subtitles, descriptions, meta tags.
This will not only give you richness in terms of keywords and results in Google, but it also allows the user to consume more valuable content.
Of course, DO NOT OVER OPTIMIZE: Add keywords with meaning and without abusing them because Google also punishes this practice by not being natural.
So how do I optimize without going overboard? If this is your question, go back to the top and read the paragraph from before. Writing naturally.
Surely more than once you have come across the typical formulas to find out what is the recommended keyword density, or have heard of the famous percentage of between 3% and 5% of the text.
Well, I’m sorry to tell you that there is no magic formula. In the end, these are approximations that can help you get an idea. Sometimes it can be 5%, and sometimes less than 3%.
Your focus will be on including them in the basic sections of the text: titles, headings, metatags, images, URLs, and in the text combining them with synonymous expressions. And this is where the importance of LSI keywords lies.
If, when reviewing the text, the repeated use of certain expressions and keywords does not scratch you, you are on the right line. But WITHOUT TRAPS, you have to be objective.
Now is the time to start knowing what your LSI words are within your content strategy.
Choose the most relevant to your sector/niche and analyze how to use them in the content to obtain the best results.
If you need help in your content strategy or want to boost traffic and conversions on your website via organic traffic, do not hesitate to contact us. We can help you out for sure!