How To Identify Spammy Links And What Can you Do

The problem is that these websites have many other unnatural problems with their backlink profiles, which are filled with spam links. This abuse has led to the emergence of link farms (web sites that exist only to distribute backlinks) and a number of other black hat backlink building practices.

Although Google and Penguin have improved their algorithms over the years and are better at hiding spam links, it is still good SEO practice to clean your backlinks from time to time. Not every website has done this and removed all such links from its website, so persistent spam links can leave a website that is not considered trustworthy.

What are spammy links and how do you identify

Low quality guest posts

The first step in removing spam links is to identify indicators that indicate that spam backlinks are affecting your website. The wrong types of links are referred to as bad links, toxic links, spam links, unnatural links and anything else that could affect the organic performance of your sites, thus a backlink exam is an effective way to find problems and problem areas so that you can take measures to protect your ranking.

Once you have a tool to monitor backlinks set up, it will work for spam backlinks, so you will be notified when new links to your site are identified as toxic or harmful.

Simply put, spammy backlinks are links that come from spammy websites. Although I believe that Google is doing everything in its power to limit the negative SEO impact of these sites, I think that it is wise and necessary to do a backlink check to eliminate spam links. In the case of a website that has too many of these links, their aim is to get Google to devalue all links, even healthy and valuable ones.

Link directories

Spammy links, also known as inferior backlinks, are often identified when traffic to your domain from countries that make up your core audience increases sharply. These links may have been on your domain at one point, but now they are being spammed by bad authority websites. Links from spam websites often come from inferior websites (also known as spamming, link farms or websites with poor domain authority).

Setting up spam backlinks (also referred to as “bad” or “toxic” links) on websites is a common method used by those trying to ascend to the throne. Agencies engage in all kinds of linking practices, and if a bad backlink profile occurs on its own, leading to negative SEO, this is a black hat practice, where agencies are penalized by their clients and competitors. Asking agencies for links to your site is of limited use, as there are hundreds of sites that share link juice thanks to Penguin updates and Google Wise tactics.

Comment and forum spam

As the term implies, spam backlinks are bad quality links that reduce the ranking of your websites. Bad backlinks therefore point out to Google that your website does not have its own high-quality content or links. Links that are irrelevant to your site also fall into the bad backlink category, with the exception of editorial links from major publications.

When the Google algorithm notices that several links come from such websites, it starts to devalue those links in your backlink profile. In this case, obtaining backlinks from link farms can lead to short-term SEO gain, but using such websites is not a sustainable or ethical way to create backlinks. There are several tools that can help eliminate spam backlinks, but based on our experience the best way to help is to use the Google Desvow Link tool.

No matter how often you end up with spam links, the main difference between good and spam backlinks is the quality of the website behind them. In the case of what Google considers too many poor-quality backlinks, search engines devalue links (even healthy ones, of course), which can have a devastating effect on your website’s rankings and traffic. To find links from your link network from your web site, you need to filter links from blog posts, forum topics, links positioned in content with low metrics, links influenced by domains influenced by a small number of incoming links and actual backlinks.

Unnatural backlinks

If you discover many Chinese or Russian domain links on your website, this is in many cases a good indicator of an inferior backlink. Back in SEO, there’s a thing called spam backlinks, which are links to your page randomly placed on trashy or irrelevant websites to fit into the anchor text. Spam backlinks are also referred to as “bad backlinks,” “toxic backlinks” or “unnatural backlinks” and are links from inferior or spam sites.

Google announced in a recent update to the Penguin algorithm that it would devalue spam links and punish websites for them. Top SEO experts confirmed in a recent release that it is not a myth that incoming links from bad websites hurt your rankings as much as old spam backlinks. The bad backlinks remain the same: they are created over time with the intention of harming a site, organized as negative SEO attacks or spam linking campaigns with the aim of placing it higher.


Tools like Ahrefs, Moz and SEMrush monitor backlinks using various metrics you can use to monitor them. They show the Moz Spam score and the AHrefs Domain Authority, which can be useful for links that differ between spam and harmless. You can also filter out spam backlinks if you download a .txt file of one of the worst backlinks, modeled on Google’s Disable Link Tool. Contact any SEO agency that knows these tools today to see how we can help remove spam links and create a link profile that results in a greater ranking in the site.

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